A national document management software firm targeting enterprise-level organizations and government agencies retained Synergy Marketing Group, an experienced software marketing and public relations (PR) firm/agency, to differentiate the company in a highly competitive marketplace, increase awareness, generate qualified leads and support the sales process.
The Document Management Software Marketing + PR Agency’s Approach
After conducting an extensive marketing research project to help the company determine how to differentiate itself in a crowded and commodity marketplace, Synergy developed a strategic marketing plan for the document management software company. This included an updated brand image and brand position, a new website designed to attract online buyers, e-mail marketing, tradeshow promotions, sales support, PR/media relations, blogging, social media, direct mail, advertising, Internet marketing and search engine optimization (SEO). The agency worked side-by-side with the company’s sales team to target, qualify and convert leads. The marketing program resulted in high-profile industry exposure, a methodical process for qualifying sales leads, a growing database of prospects and many new revenue opportunities.
Over the last 10 years, Synergy has earned the reputation as one of the most capable software marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.
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